Label for the Modern Era

The facestock is arguably the most significant part because it acts as the outer layer that defines the look and feel of the whole label. Therefore, this places great importance on choosing the right facestock for the job to ensure that a positive influence on the visual design of the product and its packaging is achieved. The process of selecting a facestock is rather intricate because of the vast number of elements present, namely the colour, material, printability, surface texture, level of glossiness, thickness, and weight.

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When it comes to labels, paper has proven itself over time as a reliable and versatile choice for numerous applications out there. In terms of selection, there is a great variety of options available, depending on the chosen grammage, colour, and level of glossiness. Generally, paper possesses decent thermal resistance properties and can be used in an assortment of label applications, such as in advertisement and promotional stickers, barcode tabs, expiry labels, and tickets, among others. 


While paper facestock is suitable for many applications, it is important to take note that paper is incompatible with applications that require constant exposure to water, chemicals, and jobs that require the facestock to be highly resistant to rending.        



Filmic facestock is a great choice for applications that require the label to exhibit a high degree of flexibility, mechanical strength, water resistance, as well as heat resistance. When it comes to filmic materials, there is an abundance of grades to choose from, such as clear, gloss white, matte white, matte metallised, and silver gloss.  

A description of each type can be found below:

Polyvinyl Chloride (PVC)

PVC is a durable material that can withstand exposure to long periods of sun and rain. This is what makes PVC an ideal option for marketing and promotional uses, which are typically displayed on store windows and refrigerator doors.

Polypropylene (PP)

PP offers the next level of durability with an added benefit of an exceptionally smooth surface texture. This attribute of PP can help give a product an overall premium feel. All in all, PP makes for a perfect addition to the packaging of any high-end consumer goods.

Polyethylene Terephthalate (PET)

PET possesses excellent heat resistance properties, making it an ideal candidate for applications that require constant exposure to high temperature, such as electrical appliances and optical screens.

Polyethylene (PE)

PE is a great material thanks to its strength, conformable nature, and chemical resistance properties. This makes PE an impeccable option for home and personal care applications.

Polyolefin (PO)

For some applications, PP can be too rigid, whilst PE is considered to be too soft. As a way to overcome these drawbacks, PO was developed as a new alternative that would offer the benefits of both without any of the known drawbacks. PO was designed to be adaptable to wet and dry environments, making it a well-rounded option for demanding applications.

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A self-adhesive label is one that has an adhesive layer pre-coated on its back. Despite being extremely thin and hard to see in laminated form, the right adhesive can take a label to the next level. There are a number of adhesive types available to cater to different applications and requirements. 

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Water-based Adhesive

Water based adhesive is a synthetic polymer that has been emulsified or suspended in water. During the process, the adhesive is coated onto the web, dried in the ovens to form a thin adhesive film and laminated thereafter. Water-based adhesives generally have a faint odour, low VOC levels, and are considered to be environmentally friendly and safe to use. 

The appeal of water-based adhesive technology lies in its versatility. This technology can be used effectively in a wide array of applications, ranging from general label applications to more specific uses such as non-direct food contact, medical labels, and many more.

Hotmelt Adhesive

Hotmelt is a solid type of adhesive that requires heat to transform it into useable liquid form. During the coating process, the molten adhesive is transferred directly onto the web via an extruder. Upon cooling, a thin adhesive film is formed. The advantage of hotmelt adhesive lies in its high mechanical holding power, which makes it a perfect choice for substrates that have an irregular surface, such as car tyre labels.

UV Hotmelt Adhesive

Similar in almost every aspect to its non-UV counterpart, UV hotmelt adhesive differs in its mechanism to final cure state via UV light. The extra process brings about a host of added benefits, namely superior adhesive and cohesive strength, enhanced durability towards high and low temperatures, along with better resistance to the elements. This, in turn, allows it to be used in industries that are exposed to tough conditions, such as in the frozen food industry.

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Liner plays an essential role in preserving the adhesive layer to maintain optimal performance during storage. This layer also acts as an anchorage to hold the facestock in place when the label undergoes the die-cut process. Every liner comes in a siliconised form to allow them to be peeled off from the facestock with ease. Just like the facestock, the liner comes in a variety of materials.

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Glassine Paper

Compact and smooth to touch with a sheen look. Suitable for labels that need to be printed in roll form. 

Kraft Paper

Sturdy and slightly coarse to touch, kraft paper is the perfect candidate for sheet printing. 

PET Film
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The Journey of a Label
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Stage 1: Label Manufacturing

It all starts with label manufacturing where each component of the label is meticulously prepared and assembled at our factory. All grades have been carefully designed to be versatile and effective to enable the user to get the most out of them.

Stage 2: Label Printing

Once the labels come off our production line, they are delivered to a printing house where they will be printed according to the user’s design. Nowadays, the printing process is considered a rather complicated affair due to the variety of printing methods and technologies available on the market. This makes it all the more important to identify all essential aspects when choosing the right label for the job such as the flexibility, material, shape, surface properties, and thickness to name a few.

Stage 3: Label Die-cutting

At this stage, the printed labels are die-cut into the chosen size and shape. This is typically determined by the design and requirement of the end product to which the label will be incorporated. Die-cutting comes in a variety of forms, namely front-back die-cut, in-line die-cut, and perforation-cut. The type chosen will depend on the needs and requirements of the user.

Stage 4: Incorporation of Label to Product

The converted labels have reached the final stage of their journey; this is where they will be incorporated and applied on the products and packaging at the factory. Once assembled, labelled goods are then delivered to shops and retail stores to be showcased and sold.

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